by Rich Cruz | Feb 5, 2024
In response to the COVID-19 pandemic, a 501(c)3 charitable organization faced the immediate challenge of transitioning to a remote work model to safeguard the health of its employees while ensuring the continuity of its services. This case study details the...
by Rich Cruz | Feb 5, 2024
This case study explores the comprehensive organizational development (OD) and change management strategy employed by the Marketing Operations Director, one of the consultants at WorkBalance Cosulting, at an industrial products distribution company facing significant...
by Rich Cruz | Feb 5, 2024
An eCommerce company specializing in niche items identified the need for a significant system overhaul. The existing eCommerce system was out-of-date, requiring costly and frequent updates. Performance issues and a lack of standard eCommerce features further...
by Rich Cruz | Feb 5, 2024
A leading Commercial Real Estate Company in Chicago, Illinois, faced significant challenges with its digital infrastructure, including an outdated website, ineffective customer relationship management (CRM) system, and a lack of integration with modern marketing...
by Rich Cruz | Feb 5, 2024
A nonprofit trade association, dedicated to serving professionals within a specific industry, recognized the need for a significant digital transformation to enhance their operational efficiency, member engagement, and overall growth. This transformation was...